Technical Sales Engineer

Key Responsibilities

Sales and Business Development:

• Create and carry out strategic sales programs and day-to-day related tasks to increase our market share and meet sales targets.
• Find and create new business prospects through prospecting, lead qualification, and sales closing.
• Track and report on all KPIs developed and agreed upon with the General Manager.
• Ensure the CRM is populated on time and kept up to date regularly to enable accurate forecasting.
• Develop and track a detailed and accurate forecast for all opportunities over one, three, and twelve months.
• Ensure that all monthly, quarterly, and annual sales targets are achieved.
• Champion customer centricity by establishing and maintaining an excellent relationship with existing and potential clients to understand their demands and offer matching solutions.
• Coordinate with the Service Team to deliver the best-in-market experience to the customer.
• To always reflect a professional image for the company, in terms of appearance, behaviour, function, and attitude towards the job and customers.

Technical Support:

• Understand analytical techniques and instrumentation, particularly the chemistry utilised within these applications.
• Provide first-level technical and application support to customers, including product presentations, demonstrations, and training.
• Guide customers in selecting the appropriate analytical instruments based on their applications and requirements.
• Stay updated on the latest trends in the industry and develop strategies to remain the market leader.
• Manage technical support for all pre-sales activities.

Customer Support:

• Address customer inquiries and technical issues promptly, ensuring high customer satisfaction.
• Collaborate with the Service Team to ensure timely installation, maintenance, and equipment troubleshooting to provide the best customer experience.
• Conduct customer training sessions and workshops to enhance user proficiency and maximise the value of our products.

Market Research:

• Monitor industry trends, competitive landscape, and market demands to identify opportunities for growth and improvement.
• Provide feedback to the product managers based on customer insights and market observations.
• Participate in industry events, trade shows, and conferences to promote our solutions and network with key stakeholders.

Qualification & Experience:

• A Bachelor’s degree in Chemistry, Biology, Environmental Sciences, or a related field. An advanced degree is an advantage.
• Minimum 3 years of proven experience in technical sales, preferably within the analytical science industry or experience working in a modern analytical laboratory setup.
• Strong verbal and written communication, presentation, and interpersonal skills.
• Ability to understand and articulate complex technical concepts to diverse audiences.
• Self-motivated, goal-oriented, and able to work independently as well as part of a team.
• Willingness to travel more than 30% of his/ her time to meet with customers and attend industry events.
• Fluent in English. French is an asset.

Location: Accra
Employment Type: Full-Time