N
2 months ago
Job Summary
As a Sr. Analyst, you deliver data-driven strategic marketing insights to our clients, and maintain a laser-like focus on understanding the impact of marketing initiatives on improving the customer experience and driving business results. You work closely with our clients and colleagues across other disciplines within the agency. You are a Google Analytics master, a Tableau aficionado, and never met an Excel document you didn’t love.
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 6 years
Job Description/Requirements
Responsibilities:
- Perform data analyses including advertising performance analysis, website analytics, customer level data and segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis
- Create measurement strategies and learning agendas with input from internal teams
- Understand the client’s business, marketing initiatives, and customer experience goals in order to develop analytics methodologies for answering key business questions
- Present client deliverables in an articulate and easy-to-understand style with a clear storyline that addresses client business needs
- Serves as an evangelist for data-driven decision making, accountability, and a commitment to continuous optimization
- Identify new ideas and opportunities for analytic projects
- Manage, configure, and use Google Analytics and data visualization platforms (Google DataStudio/Looker, Tableau, etc.) to derive actionable insights for our clients’ business
- Strong storytelling and communication skills – see and share the story behind the data
- Work with account teams to translate client requests into analytic work plans
- Effectively communicate complex ideas to primary client contacts, both verbally and in writing
- Perform basic statistical analysis, such as calculating statistical significance, distributions, etc.
Qualifications:
- Bachelor’s degree, MBA or Master’s degree in quantitative studies (or equivalent work experience)
- 5+ years in analytics and/or marketing analytics; preferably in healthcare marketing or similar vertical
- Full knowledge of Microsoft Excel and/or Google Sheets and its applications is a must
- Minimum (3) years of design or development experience with major data visualization platforms (ex., Google DataStudio/Looker, Tableau, etc.) to include dashboards, executive briefings, and/or front end visualizations
- Minimum 3 years’ experience working with Google Analytics; experience with other web analytics tools is a plus
- Experience cleansing, manipulating, and transforming data
- Strong organizational skills and attention to detail
- Proven success in contributing to a team-oriented environment
- Proven ability to work creatively and analytically in a problem-solving environment
Experience in the any or multiple areas below would be a plus:
- Prior experience with Google Tag Manager
- Experience working with transaction-level data
- Prior experience with statistical software packages (e.g. SAS/SPSS)
- Brand building/positioning/tracking
- Advertising (both online and offline)
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