Sr. Manager, Account Based Marketing

• Partner with Sales Leaders and Revenue Operations (Sales Operations) to determine target account list using data and analytics
• Partner closely with Enterprise Account Executives and Leaders to build full-funnel, integrated marketing plans to engage target Accounts, identifying gaps in key personas and contact information within target accounts
• Create annual roadmaps and quarterly marketing plans for target accounts in both new logo and current customers
• Develop data and insight strategy to add key personas and contacts within target accounts to support account-based selling
• Design and execute 1:few and 1:many marketing initiatives to meet pipeline requirements within determined set of target accounts
• Proactively engage Account Executives to coordinate, communicate, and optimize the impact of target account marketing activities
• Build hypotheses to test and iterate to maximize performance
• Define measurement criteria and report on metrics on a regular basis
• Identify opportunities to improve target account marketing effectiveness through better audience segmentation, marketing techniques, and processes
• Communicate and educate Sales Leaders, Account Executives, and Sales Development Reps regarding new and planned target account marketing initiatives
• Collaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in ABM campaigns, programs, and other initiatives
• Work closely with broader marketing team members to develop and implement our target account strategy
• Cultivate an environment of teamwork, openness, creativity, and continuous improvement

What You'll Bring:

• 7+ years of marketing experience, of which at least 2 years must be in the Account Based Marketing domain at a multi-solution B2B software company; 5 years in Demand Gen marketing domain
• Demonstrated success with end-to-end, full-funnel account-based marketing campaigns
• Demonstrated ability to create close alignment with sales to drive campaign results, pipeline, and impact together
• Strong technical, data analysis, and project management skills
• Familiarity and comfort with DemandBase, Marketo, and Salesforce
• A highly entrepreneurial spirit with a strong ROI orientation; someone who is clear on campaign objectives and is willing to take risks to solve them and swiftly learn from mistakes
• Energetic, passionate, and articulate communicator who can convey information to a wide variety of internal and external audiences