Social Media Manager

Key Responsibilities:

Social Media Strategy:

• Develop and implement a social media strategy aligned with the company’s goals and target audience.
• Research and analyze competitors and trends within the beauty and fragrance industry to ensure the brand stays ahead.

Content Creation & Management:

• Create, curate, and manage high-quality, visually appealing content (photos, videos, reels, etc.) showcasing the brand’s products, promotions, and campaigns.
• Plan and maintain a content calendar to ensure consistent and timely posts across all platforms (Instagram, Facebook, TikTok, YouTube, Twitter, etc.).
• Collaborate with photographers, graphic designers, and influencers to develop professional and user-generated content.

Community Engagement:

• Engage with followers by responding to comments, messages, and inquiries promptly.
• Foster and grow an online community by interacting with followers and encouraging user-generated content.

Campaign Management:

• Plan and execute creative social media campaigns and product launches to drive traffic, sales, and brand visibility.
• Monitor and optimize paid advertising campaigns on social media platforms.

Analytics & Reporting:

• Track and analyze key performance metrics such as reach, engagement, website traffic, and conversions.
• Prepare monthly reports with insights and recommendations to improve performance.

Trendspotting:

• Stay updated with the latest social media trends, beauty influencers, and platform algorithm changes.
• Identify and implement innovative ways to promote the brand on emerging platforms.

Requirements:

• Proven experience as a Social Media Manager or similar role, preferably in the beauty, makeup, or fragrance industry.
• Strong understanding of social media platforms and their algorithms (Instagram, TikTok, Facebook, YouTube, etc.).
• Exceptional writing and communication skills with the ability to craft engaging captions and responses.
• A keen eye for aesthetics and attention to detail.
• Experience in content creation, including photography, videography, and basic editing.
• Knowledge of social media analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, etc.).
• Ability to multitask, meet deadlines, and adapt to a fast-paced environment.

Preferred Skills

• Basic graphic design skills (e.g., Canva, Photoshop).
• Experience with influencer marketing and collaboration.
• Knowledge of the beauty and fragrance market, trends, and audience preferences.

Salary Range: Attractive

Employment Type: Full Time

Location: East Legon Accra