Social Media Manager

Key Responsibilities:

• Develop and execute a comprehensive social media strategy to promote high-quality ladies fashion and accessories.
• Manage and grow the company’s social media accounts (Instagram, Facebook, TikTok, Twitter, Pinterest, etc.).
• Create, schedule, and publish engaging and visually appealing content, including images, videos, and written posts.
• Collaborate with the creative team to ensure branding consistency across all platforms.
• Engage with the audience by responding to comments, messages, and inquiries in a timely and professional manner.
• Monitor trends in the fashion industry and implement relevant strategies to maintain the brand's competitiveness.
• Develop and execute paid social media campaigns to drive traffic and conversions.
• Analyze social media metrics and provide insights to optimize performance.
• Work with influencers and brand ambassadors to enhance brand visibility.
• Stay updated on the latest social media best practices and emerging trends.

Qualifications & Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field (preferred).
• Proven experience as a Social Media Manager or similar role in the fashion/retail industry.
• Strong understanding of different social media platforms, tools, and analytics.
• Exceptional content creation and storytelling skills.
• Proficiency in social media scheduling and analytics tools (e.g., Meta Business Suite, Hootsuite, Canva, etc.).
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong attention to detail and excellent communication skills.
• Creativity and passion for fashion and women's lifestyle trends.

Preferred Skills:

• Basic graphic design and video editing skills.
• Experience with influencer marketing and collaborations.
• Knowledge of SEO and social media advertising strategies.