Seo And Content Marketing Specialist

Overview:

We are seeking a results-driven SEO and Content Marketing Specialist with 2-3

years of experience to join our marketing team. The ideal candidate will be

passionate about SEO and have a proven track record of optimizing websites,

improving search engine rankings, and driving organic traffic. The ideal candidate is

also one who will stay abreast of SEO trends and continuously update his or her

skills with new tools and practices.

Key Responsibilities:

• SEO Audits: Conduct comprehensive SEO audits to identify issues and
  
  

opportunities for improvement. Develop and implement actionable strategies

based on audit findings.

• Keyword Research: Perform in-depth keyword research to identify high-
  
  

value keywords and phrases that align with our business goals. Use tools like

Google Keyword Planner, SEMrush, Ahrefs, etc.

• Competitive analysis: Perform competitive analysis to identify content gaps
  
  

and areas for enhancement.

• Campaign Setup: Plan, create, and manage effective SEO campaigns
  
  

Develop SEO strategies that align with overall business objectives and

marketing goals.

• On-Page Optimization: Optimize website content, meta tags, images, and
  
  

other on-page elements to improve search engine visibility and user

experience.

• Content Strategy: Assist in developing and executing a content marketing
  
  

strategy that drives organic traffic, engages our audience, and supports our

brand mission.

• Content Creation: Collaborate with the content team to develop engaging
  
  

and SEO-friendly content, including blog posts, articles & landing pages.

Ensure content aligns with SEO strategies and business goals.

• Content Coordination: Work closely with the content team to ensure SEO
  
  

best practices are integrated into content creation. Provide guidance on

content optimization and keyword integration.

• Link Building: Develop and execute a robust link-building strategy. Identify
  
  

and build relationships with relevant websites and influencers to secure high-

quality backlinks.

• Monitoring and Reporting: Monitor key SEO metrics such as organic traffic,
  
  

conversion rates, and time spent on page. Track, analyse, and report on SEO

performance metrics using tools like Google Analytics, Google Search

Console, and other SEO software. Provide regular reports to management

and suggest improvements.

What Sets You Apart:

You're an ideal fit if you:

• Excel at translating technical SEO insights into compelling business narratives
• Have a strategic mindset that connects SEO initiatives to revenue impact
• Thrive on building and maintaining client relationships
• Get energized by analyzing data and uncovering actionable insights
• Love staying ahead of emerging SEO trends, especially in AI and semantic
  
  

search

Requirements:

• 2-3 years of experience in SEO, preferably in a fast-paced environment
• Strong understanding of search engine algorithms, ranking factors, and best
  
  

SEO practices.

• Proficiency in SEO tools (e.g., Google Analytics, Google Search Console,
  
  

SEMrush, Ahrefs).

• Excellent knowledge of keyword research, on-page optimization, and link-
  
  

building techniques.

• Strong analytical skills and the ability to interpret data and make data-driven
  
  

decisions.

• Excellent written communication and collaboration skills
• Detail oriented and meticulous. You are the most organized person you know!
• Experience with Google Business Profile optimization and familiarity with
  
  

HTML, JavaScript, and advanced SEO techniques is an advantage.

• A degree or diploma in Marketing, Business, or a relevant field
  
  

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