Senior Sales Officer (ghana)

The ideal candidate will be an experienced and forward-thinking lead on strategic networking, business development and sales efforts.

This role is crucial in shaping and enhancing Agusto & Co.`s brand visibility, expanding our client base in Ghana and developing and implementing effective sales strategies in meeting business goals. 

 Scope of the Job: 

• Extensively understand the political and macro-economic environment of Ghana.
• Strategically create and manage client relationships and engagement.
• Develop and Implement brand visibility initiatives.
• Understand and leverage on knowledge of the Ghanaian market to identify and develop the company’s unique selling propositions and differentiators.
• Support the team in meeting assigned business targets 

Key Responsibilities:

Brand Visibility & Strategic Development:

• Develop and execute a comprehensive brand strategy to increase company visibility in Ghana and other relevant markets.
• Establish and promote the company as a trusted authority in credit ratings, credit risk management and research.
• Strategically align the company’s direction with market opportunities and client needs.
• Work with assigned teams in the group to leverage digital platforms, media outlets and attend industry events to promote the company’s services and core competencies.

Business Development & Client Acquisition:

• Extensively drive sales of Agusto & Co. products/services and increase revenue.
• Identify and develop new business opportunities leveraging on new and old networks in the industry.
• Lead the creation of tailored client pitches and proposals to attract and win new business opportunities.
• Identify and act on new market trends, optimising revenue growth and brand positioning.
• Establish and maintain business relationships with clients and stakeholders at all levels. 

Credit Rating & Research:

• Support the credit rating process, conducting thorough analysis of corporate clients, financial institutions, and government entities to assign appropriate credit ratings
• Conduct regular market research to understand client needs, preferences, and the competitive landscape.

Qualifications & Requirements:

• A bachelor’s degree in a relevant course from a reputable University.  
• Relevant master’s degree or professional certifications is required.
• At least 5 years work experience working as a business development/sales officer in a reputable organisation.
• Demonstrated ability to drive sales and increase revenue through strategic planning and execution.
• Impeccable networking skills in negotiating and closing business deals that promote sustained revenue.
• Strong knowledge of the macro landscape in Ghana including regulatory frameworks and trends.
• Excellent communication, business writing, presentation, and interpersonal skills with proven ability to engage stakeholders at all levels.

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