Senior Accounts Manager

Key Responsibilities:

Client Management

• Act as the primary point of contact for major clients, ensuring open communication and fostering long-term relationships.
• Understand clients business needs, challenges, and objectives, and develop strategic marketing solutions to meet those goals.
• Deliver regular performance reports and actionable insights to clients for continuous optimization.

Strategy & Campaign Oversight:

• Lead the development of multi-channel marketing strategies, integrating SEO, SEM, paid media, social media, content marketing, and creative direction.
• Coordinate with internal teams (media, creative, performance, content, analytics) to ensure campaigns meet client expectations and are delivered on time.
• Track, analyze, and optimize campaign KPIs to ensure maximum performance and ROI for clients.

Pipeline Development & Management

• Client Acquisition: Develop and implement strategies to generate and acquire new clients, building a strong sales pipeline through networking, referrals, and digital outreach.
• Revenue Growth: Align sales and marketing efforts to target high-value clients and market segments, driving revenue for the agency.
• Proposal & Contract Management: Create compelling proposals and contracts that cater to client objectives while maximizing revenue potential.
• Establish strong relationships with prospective clients through meetings, presentations, and follow-up communications.

Team Leadership & Mentorship:

• Lead and mentor account executives and junior team members, fostering a collaborative environment focused on professional development.
• Provide guidance on innovative marketing strategies, problem-solving, and client campaign improvements.
• Cultivate a culture of continuous learning, ensuring the team stays up-to-date with the latest marketing trends and best practices.

New Business Development

• Identify opportunities to upsell or cross-sell additional services to existing clients, driving incremental revenue.
• Collaborate with the business development team to support pitches for new clients, providing insights and strategic input based on client experiences.

Qualifications:

• Experience: 5+ years in account management, preferably within a full-service or digital marketing agency, with a proven record of managing high-value clients and delivering successful campaigns.
• Marketing Expertise: Strong knowledge of digital marketing channels (SEO, SEM, PPC, social media) and traditional marketing practices.
• Communication Skills: Exceptional written and verbal communication abilities, with a knack for presenting complex information in a straightforward, engaging manner.
• Leadership: Demonstrated experience in managing and mentoring teams, with strong organizational and project management skills.
• Problem-solving: Ability to understand client challenges and develop innovative solutions that drive results.
• Education: Bachelor’s degree in marketing, business, communications, or a related field. A master’s degree or professional marketing certifications are advantageous.

Why Join us:

• Join a vibrant, full-service marketing agency at the forefront of innovative marketing solutions.
• Opportunity to work on diverse projects and make a direct impact on client success.
• A collaborative work environment with ample room for career growth and personal development.

Location: Accra

Salary Range: Attractive

Employment Type: Full Time.