Sales Manager

Responsibilities:

Sales Strategy & Execution:

• Develop and implement effective sales strategies to achieve revenue targets and expand market share for soap and detergent products.
• Identify new business opportunities, including potential markets, distributors, and retail partners, to drive sales growth.
• Build and maintain strong relationships with key accounts, distributors, and retailers to ensure long-term partnerships.
• Monitor sales performance metrics, analyze data, and prepare regular reports for senior management.
• Conduct market research to understand customer needs, preferences, and competitor activities.

Team Leadership & Development:

• Lead, mentor, and motivate the sales team to achieve individual and team targets.
• Set clear goals and KPIs for the team and provide regular feedback and coaching to ensure success.
• Recruit, train, and manage a high-performing sales team.
• Foster a collaborative and results-driven culture within the sales department.
• Conduct performance evaluations and implement professional development plans for team members.

Marketing Collaboration:

• Work closely with the marketing team to align sales strategies with marketing campaigns and initiatives.
• Provide input on product positioning, pricing, and promotional activities based on market insights.
• Collaborate on the development of marketing materials, such as brochures, product catalogs, and sales presentations.
• Support the planning and execution of product launches, trade shows, and promotional events.
• Analyze the effectiveness of marketing campaigns and provide feedback to optimize future efforts.

Customer Relationship Management:

• Build and maintain strong relationships with key customers, ensuring high levels of customer satisfaction.
• Address customer concerns and resolve issues promptly to maintain trust and loyalty.
• Conduct regular visits to key accounts and distributors to strengthen relationships and identify new opportunities.

Budget Management:

• Prepare and manage the sales budget, ensuring cost-effective allocation of resources.
• Monitor expenses and ensure all activities are within budgetary constraints.
• Provide financial forecasts and reports to senior management.

Cross-Functional Collaboration:

• Collaborate with the product development team to provide market insights and feedback for new product launches.
• Work with the supply chain and operations teams to ensure timely delivery of products to meet customer demand.
• Partner with the finance team to ensure accurate sales forecasting and revenue tracking.

Qualifications & Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• A Master’s degree is a plus.
• Minimum of 5-7 years of experience in sales, with at least 3 years in a managerial role, preferably in the FMCG or manufacturing industry.
• Proven track record of achieving sales targets and driving business growth.
• Experience in managing distributor networks and retail partnerships.
• Strong understanding of the soap and detergent market, including customer behavior and competitor landscape.
• Excellent leadership and team management skills.
• Strong analytical and problem-solving abilities.
• Exceptional communication, negotiation, and presentation skills.
• Proficiency in CRM software, Microsoft Office Suite, and sales analytics tools.
• Ability to think strategically and execute tactically.
• Strong organizational and time management skills.
• Results-oriented with a focus on achieving targets.
• Customer-centric mindset with a deep understanding of consumer needs.
• Innovative and creative thinking.
• Strong decision-making and problem-solving skills.
• Ability to thrive in a fast-paced and dynamic environment.