Sales and Marketing Executive

Responsibilities:

 Sales and Business Development:

• Actively promote the college’s programs and services to prospective students, parents, and other stakeholders
• Identify and generate leads for new student enrollment by building relationships with local communities, businesses, and institutions.
• Conduct face-to-face, phone, and online sales presentations to prospective students, guiding them through the enrollment process.

Marketing Campaigns and Promotions:

• Assist in the creation and execution of marketing campaigns, including social media, digital marketing, print advertisements, and outdoor promotions.
• Create compelling content and marketing materials such as flyers, brochures, newsletters, and posters to promote the college and its programs.

Digital Marketing and Social Media Management:

• Manage the college's social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring regular and engaging content is posted.
• Create and execute online ad campaigns, targeting specific audiences to drive leads and conversions.

Market Research and Analysis:

• Conduct market research to identify trends, demands, and gaps in the education sector relevant to the college’s programs.
• Gather and analyze data on competitors, potential markets, and prospective students to inform sales and marketing strategies.
• Provide regular reports to the Marketing Manager on the effectiveness of sales and marketing initiatives, including enrollment figures, ROI, and campaign performance.

Customer Relationship Management (CRM):

• Maintain accurate and up-to-date records of all leads, student inquiries, and contacts in the CRM system.
• Ensure smooth communication and follow-up with prospective students and their families throughout the decision-making process.

Event Coordination and Community Outreach:

• Organize and participate in community engagement activities, workshops, and events to increase brand visibility and establish the college as a trusted institution in the local area.
• Partner with local businesses, schools, and community organizations to promote the college and create opportunities for student recruitment.

Key Requirements:

Educational Qualification:

• HND in Marketing, Business Administration, or a related field (Bachelor’s degree will be an added advantage).

Experience:

• Proven experience in sales and marketing, with a good track record in generating leads, closing sales, and meeting targets.
• Minimum of 2 years of experience in a similar role (experience in the education or related sector is a plus).

Preferred Location:

• The candidate must reside in or around Spintex, Nungua, or Tema to ensure ease of travel to the college and engagement with local communities.

Location: Accra

Employment Type: Full Time

Salary Range: Attractive