Sales and Marketing Executive

• Key Responsibilities:

Sales Strategy & Execution:

Sales Planning:

• Develop and implement sales strategies to achieve business objectives and targets in line with the company’s growth plans.
• Conduct market research to identify new business opportunities, target audiences, and potential clients.

Customer Acquisition & Relationship Management:

• Identify, prospect, and convert new clients by presenting company products and services that meet customer needs
• Build and maintain strong, long-term relationships with existing clients, ensuring high levels of satisfaction and repeat business.

Sales Target Achievement:

• Achieve and exceed individual and team sales targets by driving the sales pipeline and securing new business.
• Regularly report on sales performance, identifying challenges, opportunities, and areas for improvement.

Marketing Strategy & Campaign Execution:

Marketing Planning & Implementation:

• Work closely with the marketing team to design and implement marketing strategies and campaigns that support the overall brand vision and objectives.
• Develop and manage campaigns across digital and traditional channels, including social media, email marketing, print, and events, to generate leads and drive brand awareness.

Brand Development & Management:

• Assist in managing and promoting the company’s brand identity through consistent messaging, advertising, and marketing materials.
• Ensure that all marketing materials (brochures, product catalogues, websites, social media) align with the brand’s tone, values, and objectives.

Content Creation & Promotion:

• Create compelling content for promotional materials, including social media posts, email newsletters, blog articles, and product descriptions.
• Collaborate with the design team to produce high-quality visuals, presentations, and advertisements that effectively communicate the brand message.

Market Research & Analysis:

Market Intelligence:

• Conduct market research to understand customer preferences, industry trends, and emerging market opportunities.
• Gather competitor insights and identify areas for differentiation and growth.

Customer Feedback & Insights:

• Collect and analyze customer feedback to improve the product offerings and refine sales and marketing strategies.
• Ensure customer satisfaction through surveys, interviews, and follow-up communication.

Sales Administration & Reporting:

Sales Forecasting & Reporting:

• Maintain an accurate and up-to-date sales pipeline, tracking all leads, prospects, and opportunities in the CRM system.

Event Coordination & Promotion:

• Assist in organizing and promoting company events, trade shows, exhibitions, and other marketing activities that help promote the brand and drive sales.
• Represent the company at events, building relationships with key stakeholders, and generating sales leads.

Customer Service & Support:

Customer Support:

• Provide exceptional customer service by responding promptly to inquiries and resolving any issues related to products, services, or sales transactions.
• Provide post-sales support to clients, ensuring satisfaction and addressing any concerns that may arise during the post-purchase phase.

Relationship Management:

• Conduct regular follow-up with clients to ensure product satisfaction and identify additional sales opportunities.
• Build a customer-focused sales approach to ensure long-term, positive relationships with all clients.

Skills and Qualifications:

Required:

• Bachelor’s degree in Marketing, Business Administration, Sales, or a related field.
• A minimum of 3 years of experience in sales and marketing, with a strong focus on both sales targets and marketing campaigns.
• Proven ability to meet and exceed sales goals and performance metrics.
• Strong knowledge of digital marketing tools and platforms (e.g., social media, Google Ads, email marketing software, etc.).
• Excellent communication, presentation, and negotiation skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software.

Location: Accra

Employment Type: Full-time

Salary Range: Attractive