Regional Marketing Manager

Requirements:

• Solid experience in heading field marketing, experience in B2B and high growth startups preferred
• It's not required to have experience working remotely, CRM knowledge and Growth Marketing, but will be considered a plus
• Relevant B2B marketing experience with proven track-record in significant results on-demand generation and sales opportunity pipeline creation with a mix of marketing activities, aligned with sales
• Knowledge of the startup scene as well as SMB and mid-market
• Deep understanding of modern marketing tactics and the ability to use them to create sustainable lead generation streams
• Good understanding and experience from SaaS and IT/Fintech space to be able to drive effective co-marketing with various partner types based on central programs (HR software providers, affiliates, referral, marketplace, VCs)
• Proactive, self-starter approach to everything
• You have the growth mindset and agile is not just a buzzword for you
• You are a practical thinker, high on delivery
• Structured planning and budget management skills with ROI driven mindset
• Ability to collaborate with several internal and external stakeholders
• Fluent in speaking and writing English
• Willing to travel across the APAC region

Key Responsibilities:

• Adapt and develop ANZ sub-regional specific marketing strategies aligned with APAC marketing and growth strategies and framework for local deployment. Ensure there is a coherent and clear marketing plan tailored to the ANZ (Australia and New Zealand) markets towards the set target audiences
• Owner of the ANZ sub-regional marketing plans across products and services aligned to commercial objectives, working hand in hand with our central marketing organization and local partnerships and sales.
• Execute Demand/lead generation activities to ensure measurable MQLs and sales opportunity pipeline creation together with sales and key partners – content and digital performance marketing (working closely with central marketing), events (hosted and industry events) and outbound activities (Telemarketing etc.).
• Working on multiple, simultaneous marketing programs that require both critical thinking as well as high-speed tactical execution including ABM and wider demand generation.
• Working with customer success and customer solutions consultants on local case studies
• Tracking and analyzing KPIs, reporting and analyzing performance to find ways to develop your marketing activities’ effectiveness.
• Brand awareness creation and close collaboration with central communications/PR counterpart