S
2 months ago
Job Summary
The Performance Specialist Lead will develop rigorous measurement and optimization strategies to maximize campaign performance across a variety of channels and marketing objectives,. You will act as a trusted advisor to the Sales and Account Management teams on complex campaigns, as well as work directly with select, high-profile accounts. Success in this role will require deep platform expertise, and the ability to explain complex concepts to diverse audiences and stakeholders.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 5 years
Job Description/Requirements
What you will be doing:
- Create best practices to maximize campaign performance across various campaign goals, channels and marketing objectives
- Develop measurement frameworks and consult internal stakeholders on implementation
- Provide campaign management and optimization consultation to internal stakeholders and for selected key strategic clients
- Provide trading managed service offering for high profile performance accounts or other complex areas of trading
- Partner with programmatic analysts to create reporting and analytics solutions enabling faster insights and better campaign performance
- Troubleshoot advanced technical problems including performance issues, measurement discrepancies
- Collaborate with engineers, data scientists and product managers to solve complex technical problems; lead and advise on testing new product features and build best practices and compelling value statements for GTM motions
- Partner with and inform Product on platform enhancements and automation needs for better campaign performance Partner with Revenue Enablement team to develop training for AM and AE teams on best practices for campaign management and optimization
- Partner with Marketing to create internal and external case studies and demonstrate thought leadership
What you’ll bring to the table:
- 5+ years of consultative, client-facing work in ad-tech or digital marketing
- Ability to build strong relationships with internal and external stakeholders
- Talent for conveying complex topics in easily understood language
- Excellent written and verbal communication skills
- Highly organized with strong attention to detail
- Energized by problem-solving under pressure
- Proven track record leading working across organizational boundaries to get things done
- Insatiable curiosity for how things work and a passion for continuous improvement
- Media experience, including programmatic knowledge, is highly preferred
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