Job Summary
Empower is seeking a Performance Marketing Manager to lead Paid Social campaigns and drive new customer acquisition efficiently and profitably. This role will be responsible for all aspects of digital campaign management, from setup and operations to reporting and creative project management.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Responsibilities
Develop and execute paid acquisition strategies and campaigns to drive cost-efficient acquisition of marketing qualified leads
Analyze and report on campaign, ad set, and creative performance to translate data into actionable insights and recommendations to achieve team KPIs
Design and launch statistically sound A/B tests to prove the effectiveness of marketing tactics and creative assets
Manage the ad creation process from start to finish, including organizing creative brainstorms, writing creative briefs, and launching campaigns
Develop new creative concepts and value propositions to improve advertising effectiveness and reach qualified new customers
Requirements:
Proven ability to create, manage, and optimize paid growth campaigns on Meta and TikTok, with accountability for performance metrics like CPA, ROAS, and LTV
Track record of paid growth experimentation and experience managing monthly budgets of $500,000+
Proficient in Excel and Google Sheets, with exceptional results orientation and agility
Knowledge of the ad-tech stack for mobile acquisition, including tracking and measurement (MMP & SKAdNetwork), bid management, and attribution
Experience developing a strong creative pipeline for advertising
Ability to build reports and pull data with minimal support
Able to work independently and meet deadlines
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