R
1 month ago
Job Summary
As the Performance Marketing Manager you’ll lead the way we connect with customers to drive acquisition and engagement across our products through our Paid Social and Programmatic channels, namely Meta, Twitter, and TikTok
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 4 years
Job Description/Requirements
What you’ll do
- Own the launch and scaling of our Meta channels with our brokerage products targeting higher value customers
- Develop measurement methodologies to enable us to understand channel-level incrementality and points of diminishing returns
- Partner with data science and external measurement vendors to run match market tests and lift studies to understand incremental CPAs and ROAS
- Partner with creative and legal teams to develop a rapid creative AB testing process to improve conversion rates
- Partner with product marketing teams to build appropriate funnels and user journeys for your channels
- Proactively and independently drive a growth agenda that uplevels the user acquisition and revenue driven from channels you own.
What you bring
- 4+ years of growth/performance marketing experience in consumer financial services or equivalent experience in a data-driven field
- Analytical mindset and experience setting up and running sophisticated tests including: A/B testing, match market tests, and setting up attribution systems for both online and offline channels.
- Results oriented approach - with the humility, drive, and creativity to get it done
- Experience with marketing strategy, including opportunity assessment, customer segmentation and message testing
- Familiarity with SQL
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