Marketing Specialist

Key Responsibilities:

• Managing the day-to-day marketing activities of the organization.
• Managing the daily activities on all digital platforms
• Collaborating with the sales team to develop and execute sales promotions and incentives
• Liaising with technical team on the maintenance of the website and mobile app
• Develop creative content for digital marketing purposes
• Create infographics for driving customer engagement and communication of products/ services
• Conducting and reporting on market intelligence and customer satisfaction surveys
• Defining and rolling out a measurement framework for SEO performance and measurement.
• Using Google Analytics and other analytical programs to deliver key campaign performance reports

Requirements:

• University degree in Marketing, Business Administration, Public Relations
• A good understanding of digital products, e-commerce and the logistics industry
• Experience with digital marketing disciplines/tools such as social media, community management, search engine marketing
• Strong understanding of technical SEO, Google Analytics and Adwords to identify, fix or enhance issues to boost organic ranking potential and performance
• Skilled in writing clear and concise articles
• Experience with email marketing and paid advertising
• Hands-on and willing to roll up their sleeves to get the work done
• Strong verbal and written communication skills, and relationship building abilities

Employment Type: Full Time

Salary Range: Attractive

Location: Accra