Marketing Specialist

Key Responsibilities:

• Develop and implement effective marketing strategies and plans to reach our target audience.
• Manage multi-channel marketing campaigns that align with our brand goals and business objectives.
• Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures.
• Monitor and report on the effectiveness of marketing communications and campaigns.
• Work with internal teams to design and implement creative marketing campaigns.
• Contribute to the production of promotional materials and digital content.
• Participate in organizing and marketing company events or exhibitions.

About You:

• You have a proven track record in developing and implementing effective marketing strategies.
• You're diligent, goal-oriented, and passionate about marketing.
• You can work autonomously and collaboratively within a team environment.
• You have a growth mindset and view challenges as learning opportunities, not failures.
• You can empathize with others and see situations from different perspectives.
• You love understanding consumer behavior and leveraging it to create successful marketing campaigns.

Qualifications:

• Bachelor’s degree in marketing, or a related field.

Experience:

• Minimum of 5 years of experience in Digital Marketing or related role, preferably in digital media or engineering.

Location: Kumasi

Salary Range: Attractive

Employment Type: Full Time.