Marketing & Sales Manager

Key Responsibilities:

• Lead Sales Strategy: Develop and implement effective sales strategies to drive revenue growth and achieve weekly, monthly, and annual sales targets.
• Direct Sales Engagement: Engage in direct sales activities, including prospecting, meeting clients, negotiating, and closing deals. Build and maintain relationships with key clients.
• Team Leadership: Manage, mentor, and motivate a team of sales representatives to perform at their highest level. Set clear expectations and provide regular coaching and feedback to ensure team success.
• Sales Performance Monitoring: Monitor daily, weekly, and monthly sales performance. Track individual and team metrics, and identify areas for improvement. Ensure the team consistently meets or exceeds sales targets.
• Sales Training: Lead ongoing training initiatives to ensure the sales team is equipped with the latest sales techniques, product knowledge, and industry trends.
• Promote Sales Campaigns: Drive promotional activities, special offers, and campaigns to increase customer engagement and boost sales performance. Ensure the team is well-versed in all campaign details.
• Collaborate with Marketing: Work closely with the marketing team to align sales strategies with marketing campaigns and product launches. Provide feedback to marketing on market trends, customer feedback, and competitive intelligence.
• Customer Relationship Management (CRM): Utilize CRM tools to track leads, opportunities, and customer interactions. Ensure accurate and up-to-date reporting of sales activities.
• Budget and Resource Allocation: Work within set sales budgets. Allocate resources effectively to ensure maximum sales impact while staying within financial parameters.
• Reporting: Provide regular updates on sales activities, results, and forecasts to upper management.
• Analyze sales data to identify trends and actionable insights.
• Problem-Solving: Address and resolve customer issues or complaints swiftly and professionally to maintain strong customer satisfaction and loyalty.

Required Qualifications:

• Experience: At least 5+ years of experience in direct sales with a proven track record of meeting or
• exceeding sales targets. Experience in managing a sales team is required.
• Leadership Skills: Strong leadership and people management experience, with the ability to motivate and guide a team to success. Previous experience in team development and performance management is a must.
• Sales Expertise: Deep understanding of sales techniques and processes, with the ability to mentor others in best practices for closing deals and building long-lasting client relationships.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present ideas and sales proposals clearly and persuasively.
• Goal-Oriented: Highly motivated, target-driven, and able to work under pressure to meet tight deadlines.
• Problem-Solving: Strong problem-solving skills with the ability to overcome obstacles and turn challenges into opportunities.
• Customer-Focused: A customer-centric mindset, with the ability to understand customer needs and offer tailored solutions.
• Technology Proficiency: Familiarity with CRM softwares and other sales tools. Comfort with data analysis and reporting tools to track and measure sales performance.
• Education: Bachelor’s degree in Business, Marketing, or a related field (preferred).

Desired Skills:

• Previous experience in [industry-specific sales] is a plus.
• Experience in driving digital sales or online sales campaigns is an advantage.
• Strong analytical skills to assess data and optimize sales strategies.

Why Work with Us:

• Competitive Salary & Commission Structure: Attractive base salary with performance-based incentives and commissions.
• Career Growth Opportunities: Join a growing company with opportunities for career advancement.
• Dynamic Work Environment: Collaborative and supportive work culture that values initiative and innovation.
• Comprehensive Benefits: Health insurance, retirement plans, paid time off, and more.

Employment Type: Full Time

Salary Range: Attractive

Location: Accra