Marketing Manager(Female)

Responsibilities

Brand Promotion and Awareness:

• Develop and implement brand positioning strategies to strengthen the company’s presence in the TINT INDUSTRY.

Marketing Campaigns:

• Plan, execute, and monitor marketing campaigns to promote the brand, products, and services.
• Manage promotional activities, including product launches, advertising, and online marketing, ensuring they align with business objectives.

Customer Acquisition and Retention:

• Identify and pursue opportunities to expand the customer base through targeted campaigns and partnerships.
• Develop customer loyalty programs and engagement initiatives to retain and increase customer satisfaction.

Market Research and Analysis:

• Conduct market research to analyze competitor activities, industry trends, and customer needs.
• Provide insights on market dynamics, customer preferences, and emerging opportunities to inform strategic decisions.

Social Media and Digital Marketing:

• Manage the company's social media presence, creating content that engages and attracts target audiences.
• Collaborate on SEO, paid ads, and email marketing campaigns to increase online reach and lead generation.

Sales Support:

• Work closely with the sales team to create promotional materials, presentations, and brochures that support customer acquisition efforts.
• Gather feedback from sales teams and customers to enhance marketing strategies and improve customer experience.

Reporting and Performance Tracking:

• Track and measure the effectiveness of marketing campaigns, preparing detailed performance reports for management.
• Use analytics and KPIs to evaluate campaign success and recommend adjustments to optimize results.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field from a recognized university.
• Minimum of 2years of experience in a marketing role, ideally within Logistics field\Estate Development.
• Should be between the ages 22-28 years
• Female preferable
• Proven experience with brand management, digital marketing, and campaign execution.
• Strong understanding of marketing principles, brand management, and customer acquisition strategies.
• Proficiency in digital marketing tools, social media platforms, and analytics software (e.g., Google Analytics, ).
• Excellent communication and interpersonal skills, with the ability to build relationships and influence others.
• Strong project management skills, capable of handling multiple campaigns and deadlines.
• Results-driven with a proactive approach to achieving business goals.
• Creative thinker with a strategic mindset and a passion for brand development and customer engagement.
• Adaptability and willingness to work in a fast-paced, evolving industry.

Location: Accra

Employment Type: Full Time

Salary Range: Attractive