Marketing Manager - International Student Counsellor

TAR Global Placement Consulting

TAR Global Placement Consulting is a registered Canadian immigration consultancy with over 5 years of collective experience in a Canadian study and immigration consulting, we are open to assisting with all immigration needs to the country of Canada. We are licensed by the government of Canada and in good standing with the Immigration Consultants of Canada Regulatory Council (ICCRC) (Membership # R516184) and are authorized by the Canadian government to represent our client’s interests in all Canadian immigration and study matters. 

About the Role:

We are seeking a proactive and results-driven Marketing Manager to join our team. This role is pivotal in driving brand awareness, lead generation, and customer engagement through targeted field marketing initiatives. You will be responsible for developing and executing marketing strategies tailored to our target markets, managing regional campaigns, and collaborating closely with sales teams to align marketing efforts with business goals.

Key Responsibilities:

• Strategic Planning: Develop and implement marketing strategies that drive brand visibility, generate leads, and increase customer engagement across targeted regions.
• Campaign Execution: Lead the execution of regional marketing campaigns, including events, local advertising, and partnerships, to support business objectives.
• Performance Analysis: Track and analyze the effectiveness of marketing campaigns, using metrics to optimize strategies and report on ROI to the CEO.
• Content Development: Create and adapt marketing materials, presentations, and collateral to support marketing activities.
• Budget Management: Manage the field marketing budget, ensuring efficient use of resources and maximum impact of marketing efforts.
• Market Research: Conduct market research to identify regional opportunities, customer needs, and competitive insights that inform marketing strategies.
• Relationship Building: Build and maintain strong relationships with regional partners and customers to enhance brand reputation and drive business growth.
• Team Leadership: Guide and mentor junior team members, fostering a collaborative and results-oriented work environment.

Qualifications:

• Proven Experience: Significant experience in field marketing, regional marketing, or related roles, with a track record of successful campaign execution and lead generation.
• Strategic Mindset: Ability to think strategically and develop marketing plans that align with overall business goals.
• Communication Skills: Excellent written and verbal communication skills, with the ability to engage and influence clients.
• Project Management: Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Analytical Ability: Data-driven mindset with the ability to analyze metrics and adjust strategies to maximize ROI.
• Budget Management: Experience managing marketing budgets and ensuring cost-effective use of resources.
• Adaptability: Ability to thrive in a fast-paced environment and adapt to changing market conditions.
• Industry Knowledge: Familiarity with consulting/immigration agency is a plus.

How to Apply:

If you’re passionate about driving marketing success in a dynamic field environment and want to make a significant impact, we’d love to hear from you. Send your resume and a cover letter detailing your experience and suitability for the role to apply@targlobalplacement.com.

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