Marketing Manager at Stargrowth Management Partners

General Purpose



To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.



Main Job Duties and Responsibilities



manage and coordinate all marketing, advertising and promotional staff and activities

conduct market research to determine market requirements for existing and future products

analysis of customer research, current market conditions and competitor information

develop and implement marketing plans and projects for new and existing products

expand and develop marketing platforms including social media platforms

manage the productivity of the marketing plans and projects

monitor, review and report on all marketing activity and results

determine and manage the marketing budget

deliver marketing activity within agreed budget

report on return on investment and key performance metrics

develop pricing strategy

create marketing presentations

liaise with media and advertising

collaborate with the sales function

monitor industry best practices



Education and Experience



business or marketing-related degree or equivalent professional qualification

experience in all aspects of developing and managing marketing strategies

technical marketing skills

proven experience in customer and market research

relevant product and industry knowledge

digital marketing skills

experience with relevant software applications



Key Competencies



excellent written and verbal communication skills

collaborative skills

formal presentation skills

organization and planning

strategic and critical thinking skills

data analysis and management

problem analysis and problem-solving





team leadership

persuasiveness

adaptability

creativity

judgment and decision-making



What are the top 5 skills you need to be a successful marketing manager today?



Hiring managers have identified these 5 skills as being core to successful job performance as a marketing manager.



collaborative and communication skills - able to engage effectively with all stake holders, enable cross-functional collaboration and successfully manage diverse teams

technological and digital marketing skills - contemporary knowledge of digital tools, platforms and channels and a good understanding of technology management

critical thinking skills - able to understand situations and problems, identify cause and effect relationships and develop effective strategies

analytical skills - agility with analytical tools and the ability to process, analyze and utilize large quantities of data efficiently

creativity and innovation - able to develop new concepts and devise unique marketing campaigns