Marketing Manager

Key Responsibilities:Marketing Strategy and Planning

• Develop and execute marketing strategies aligned with business objectives.
• Conduct market research to identify target audiences and trends.
• Collaborate with cross-functional teams to plan campaigns.

Campaign Management:

• Design, implement, and monitor marketing campaigns across various channels (digital, print, social media, events).
• Create promotional content such as brochures, ads, and social media posts.
• Analyze the performance of marketing efforts and optimize campaigns as needed

Brand Management:

• Ensure consistency in branding across all communication materials.
• Strengthen brand identity through strategic initiatives

Customer Engagement:

• Build relationships with clients, partners, and stakeholders.
• Gather and analyze customer feedback to improve marketing efforts.

Digital Marketing

• Manage social media platforms and online content.
• Utilize SEO, PPC, email marketing, and other digital tools to enhance online presence.
• Track website analytics and suggest improvements.

Event Coordination

• Plan and manage events, trade shows, and product launches.
• Coordinate logistics, promotions, and post-event follow-ups.

Budget Management:

• Prepare and manage the marketing budget.
• Ensure cost-effective spending without compromising quality

Reporting:

• Provide detailed reports on marketing campaign performance.
• Offer insights and recommendations based on data analysis.

Key Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in a marketing role (e.g., 2+ years).
• Strong understanding of marketing principles, tools, and platforms.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools (e.g., Google Analytics, AdWords, social media platforms).
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Strong organizational and time-management skills.

Location: Accra- Labadi

Salary Range: Attractive 

Employment Type: Full Time