Marketing Lead

Responsibilities:

• Build Standard Metrics’ brand and the way we present ourselves to the startup and venture community
• Develop and execute marketing campaigns across multiple channels, including digital, email, content marketing, and virtual and in-person events to drive leads
• Execute an omni-channel marketing strategy to collect data and determine best performing lead sources
• Leverage historical data from HubSpot to set quarterly goals across channels, work with Product Marketing to develop a clear strategy to meet them, and report out on progress against them
• Expand SDR efforts by planning seasonal and relevant content-driven campaigns
• Plan and execute events to increase brand awareness and generate leads
• Work with the leadership team to define marketing goals and develop plans to achieve them

What You'll Bring:

• 5+ years of marketing experience at B2B SaaS startups
• Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions
• Experience working with marketing analytics tools and platforms
• Enthusiasm for operating in a lean and scrappy manner as we scale our business
• Flexibility and adaptability to changing priorities and business needs
• Passion for marketing and staying up-to-date with industry trends and developments
• Experience working with startups and/or VCs a plus