Marketing Consultant

Responsibilities:

• Develop performance marketing plans for customers in various industries and follow up on their implementations
• Translate marketing strategies into actionable plans, ensuring they align with the customer's overall business objectives and goals
• Develop tailored solutions and advise customers on, e.g., performance marketing audits, paid digital channels strategies
• Conduct thorough performance marketing audits, identifying areas for improvement and providing actionable recommendations to optimize performance
• Provide expert guidance on Performance Marketing, Paid Social Media Advertising, and Google Ads
• Leverage market research, consumer insights, and industry trends, using this wealth of data to make well-founded, data-informed recommendations 
• Analyze market trends and customer performance data to identify opportunities for growth and optimization
• Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for ongoing optimization
• Maintain a cutting-edge understanding of digital marketing best practices, trends, and emerging technologies, ensuring continuous improvement and innovation

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in performance marketing, preferably in a tech, consulting, or agency environment
• Proven track record of developing and executing successful data-driven performance marketing plans
• Strong expertise in key areas of digital marketing e.g. Performance Marketing, Landing Page Optimization, Creative Testing, Conversion Rate Optimization, Lead Generation
• Excellent analytical and problem-solving skills, with the ability to derive insights from data and make informed recommendations
• Exceptional English communication and presentation skills, with the ability to effectively convey complex information to various stakeholders and discuss solutions in large groups
• Strong project management skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment
• Self-motivated, results-driven, and detail-oriented, with a passion for staying current on digital marketing trends and best practices