Job Summary
We are looking for one experiences marketing and Sales who would work with us to increase our visibility and expand our impact in the Greater Accra region. We are a Cambridge International Accredited school passionate and committed to developing leaders through education.
- Minimum Qualification : Diploma
- Experience Level : Mid level
- Experience Length : 5 years
Job Description/Requirements
Job Purpose:
To support the CEO in raising the visibility of the school by carrying out an effective marketing, sales and communication strategy to:
- Attract new students and publicize the strengths of the academic faculty, school facilities, and services.
- Promote the profile of the school to external audiences.
- Maintain coherent internal and external messaging about school increase growth of the school in numbers, branches and impact
Key Responsibilities:
Strategic Marketing:
- Develop in-depth knowledge of parent needs and local market trends to inform school marketing strategies.
- Apply market insights and creative thinking to shape the school proposition for relevance and appeal.
- Develop marketing strategies, including product development, pricing, communication plans, and parent engagement programs to boost enrolment.
- Own the overall parent experience across all marketing touchpoints.
Marketing Execution:
- Implement advertising, communication, and event activities for recruitment and retention.
- Manage the production of the annual school magazine.
- Execute PR initiatives across digital and offline channels to enhance brand awareness.
- Update school website content and manage social media channels.
Relationship Management:
- Build and maintain relationships with parents, feeder schools, and community organizations to enhance awareness and enrolment.
- Work collaboratively with admissions and other school departments to share best practices.
Other Duties:
- Set agendas and chair internal strategic marketing meetings.
- Coordinate and provide marketing support for school events like Open Days, annual graduation, and major audits.
Person Specification:
- Experience: At least 5 years in marketing (strategic planning, digital marketing, events management, or PR).
- Skills: Strong organizational, analytical, and creative skills; excellent communication and interpersonal skills.
Languages:
- English and Twi
Additional Skills:
- Customer service expertise, adaptability, willingness to travel, and cultural knowledge.
Working Conditions:
Hours: One (1) year initial contract renewable subject to performance
Salary: Competitive and performance commission included
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