Market Developer (kumasi)

The Market Developer is responsible for selling cement bags through the retail channel across a particular Region. The market developer must develop and grow an active base of cement retailers either operating out of their own shops or containers.

Key Duties and Responsibilities:

Sales Volume Aggregation:

• Aggregates sales volumes from various retailers for Sales Representatives to order and deliver through distributors efficiently.

Retailer Visits:

• Visits all retailers within the assigned territory regularly to strengthen relationships, gather feedback, and address any concerns.

Monthly Sales Target Achievement:

• Achieves the specified target number of bags sold monthly through the retail channel.

• Implement effective sales techniques to meet or exceed sales goals.

Customer Satisfaction:

• Maintains high levels of customer satisfaction among distributors and retailers by promptly addressing their needs and resolving any issues.

Retailer Development:

• Develops and manages a target number of retailers that consistently purchase a minimum of 900 bags of cement monthly.

• Provide support and incentives to encourage retailers to meet the set purchasing target.

Price Management:

• Ensures the retail price per bag of cement remains within the target range.

• Monitors market conditions and competitors' pricing to make informed pricing decisions.

Market Analysis and Reporting:

• Supplies management with timely reports on competitive activities, market trends, and potential opportunities for new products and services.

• Provides insights and recommendations to support decision-making.

Shop Attendant Training:

• Trains shop attendants on cement products and basic bookkeeping to enhance their product knowledge and improve sales effectiveness.

Product Availability:

• Ensures cement availability in the assigned circuit to meet customer demands promptly.

• Collaborate with distributors and supply chain teams to maintain optimal inventory levels.

Marketing Collaboration and Execution:

• Collaborates with the marketing team to develop marketing strategies and support their execution in the assigned region.

• Provides feedback on the effectiveness of marketing initiatives and suggest improvements.

Performs other duties as may be assigned

Key Requirements

Academic/Professional Qualifications and Work Experience

• A minimum of a Degree in Marketing, Business Administration or a related field from a recognized university.

• Minimum of 3 years of relevant working experience as a Market Developer, or similar role

Competencies

Skills and Behaviors

• Good interpersonal skills.

• Tactical and Proactive.

• Well organize and diligent.

• Excellent interpersonal skills and teamwork.

• Strong problem-solving skills.

• Strong oral and written communication skills.

• Ability to pay attention to details.

• Hardworking, persistent, and dependable.

• Positive and enthusiastic.

• Positive Aggression.

• Ability to work collaboratively with cross-functional teams.

Technical

• Knowledge of Microsoft office (word, excel, PowerPoint).

• Strong knowledge of marketing principles and best practices.

• Demonstrated ability to develop and execute successful marketing strategies.

• Knowledge of digital marketing, social media, and other emerging marketing channels.

• Good data-gathering and analysis skills.

• Work through complex issues and challenges.

• Experience building and/or managing retail channels.

• Experience recruiting and/ managing distributors.

• Professional Rider