Market Analyst

Responsibilities:

Data Collection and Analysis:

• Gather and analyze data from marketing campaigns, website traffic, customer behavior, and sales performance.
• Use tools such as Google Analytics, CRM platforms, and social media analytics to track key performance metrics.

Market Research:

• Conduct research to understand market trends, consumer behavior, and competitor activities.
• Identify new market opportunities and assess potential risks.

Campaign Performance:

• Evaluate the effectiveness of marketing campaigns and recommend improvements.
• Track ROI for marketing initiatives, ensuring alignment with organizational goals.

Reporting and Insights:

• Prepare detailed reports and dashboards to present findings to stakeholders.
• Translate complex data into clear, actionable insights for the marketing team.

Strategy Support:

• Collaborate with marketing and sales teams to refine strategies based on data insights.
• Assist in segmentation, targeting, and positioning to enhance campaign effectiveness.

Technology and Tools:

• Leverage advanced analytics tools, such as Excel, Tableau, or Power BI, to process and visualize data.
• Stay updated on new tools and techniques to improve data analysis and reporting processes.

Collaboration:

• Work closely with cross-functional teams, including sales, product, and customer service, to align marketing efforts with overall business objectives.
• Provide recommendations for content creation, pricing strategies, and promotional activities based on data insights.

Requirements:

Education:

• Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field.
• Master’s degree is a plus.

Experience:

• Minimum of 2-3 years of experience in marketing analytics or a related role.
• Proven track record of using data to improve marketing strategies and outcomes.

Skills:

• Strong proficiency in analytics tools (e.g., Google Analytics, Tableau, Power BI).
• Advanced knowledge of Microsoft Excel (e.g., pivot tables, VLOOKUP, macros).
• Familiarity with CRM and marketing automation tools Excellent analytical and problem- solving skills.
• Strong communication and presentation abilities.

Attributes:

• Detail-oriented with a focus on accuracy.
• Proactive and results-driven mindset.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits:

• Competitive salary and performance-based bonuses.
• Professional development and training opportunities.
• Access to cutting-edge marketing tools and technologies.
• Collaborative and innovative work environment.

Location: Shaishie-Accra

Employment Type: Full Time

Salary Range: Attractive