Manager, Brands & Advertising at MTN Ghana

Job Description



• Responsible for the development of traffic management of brand and product and services creatives to ensure achievement of MTN Ghana Marketing Communication KPI.



Context :



• Evolving Digital Telecommunication business and business models.

• Multiregulated environment.

• Increasing demand for digital experiences and data-driven decisions to keep up with customers.

• A shift from share of market to share of life.

• Evolving business models and partnership management.

• Brand Reputation

• Increasing traditional and non-traditional competitors complimented by growing price wars.



Key tasks



• Develop and implement tactical creative strategy

• Liaise with all commercial divisions to brief agency (creative, digital and media present) – Manage briefing sessions with creative, digital and media agencies present and sign off brief on time.

• Traffic Management of creative development with agreed priority – Agree brand priorities with key stakeholders and deliver to agreed schedule

• Liaise with Trade Marketing team and all other internal stakeholders to provide creative support and ensure adherence to brand CI in all communications (internal & External Understand support required for BTL executions and provide support

• Understand what is required from all stakeholders relating to brand and advertising and provide adequate support

• Manage the provision of creative support for BTL activations

• Manage traffic flow of creative development from Creative Agency side to break all campaigns on time Submit regular timely reports and recommendations to ensure targets are met.

• Agree clear communications schedule with all key stakeholders and place per plan.Understand brand CI and ensure adherence of all relevant stakeholders.

• Effectively manage creative agency by setting and monitoring clear KPIs on an annual basis.

• Manage contract negotiations with agencies and ensure contracts with agencies are up to date.

• Ensure opex spend is within approved budget limits.

• Ensure all creatives are duly signed-off and comply with MTN communication standards and CI. Agree clear WOW with IT and other stakeholders.

• The duties listed are not exhaustive and may be varied from time to time as dictated by the changing need of the business.

• The post holder will be expected to undertake other duties as appropriate and as requested by his/her manager and Head of Department.



Qualification Required & Experience



Education:



• A Bachelor’s Degree in Marketing, Social Sciences or a related field of study.



Experience:



• 5 years in Brand and Integrated Marketing Communication operations. With at least 3 years in a supervisory role



Professional/Technical competencies:



• Analytical

• Negotiation Skills

• Media Relations Management

• Public Relations Management

• Marketing & Sales Acumen

• Stakeholder Relations Management

• Telecommunications Business Savvy

• Microsoft office suite



Skills / physical competencies:



• Ability to manage conflict, accountability, self, and team performance.

• Innovative, takes initiative, result oriented and develops self consistently.

• Strong leadership skills, customer centric, and very collaborative.

• Trustworthy, integrity and ethical in dealings.

• Ability to focus on priorities and plans manages and monitors work effectively.

• Good written and verbal communication, presentation Skills,

• Consultancy and facilitating skills.

• Global thinker and Problem-solving abilities.

• Ability to handle issues with tact and diplomacy.

• Ability to manage own time and workload and juggle conflicting priorities.

• Professional approach with a can do attitude.



General working conditions



• Anywhere/Anytime work/ Ability to manager self/Personal accountability.



Location: Accra