Lydia Brand Officer (Snr. Officer)

Specific Duties and Responsibilities:

• Execute Targeted Marketing Campaigns: Deploy data-driven marketing strategies to grow awareness, engagement, and brand loyalty for Lydia products across Ghana, with a focus on the unique preferences of different regions and demographics.
• Collaborate on Creative Concepts: Work with creative agencies/in-house creative team to develop culturally relevant ATL and BTL content that resonates with Ghanaian lifestyles and emphasizes the distinct variants of the Lydia brand.
• Manage Media Planning and Execution: Coordinate with media agencies to plan, monitor, and optimize campaigns across OOH, Radio, and TV, maximizing reach and brand recall.
• Support Trade Marketing and BTL Initiatives: Collaborate with trade teams to drive in-store visibility and brand prominence through BTL activities, aligning with both modern and traditional outlets.
• Engage on Social Media: Oversee Lydia’s social media strategy in collaboration with social media agencies, leveraging each platform's strengths to connect authentically with consumers and increase digital engagement.
• Monitor Media Performance: Track and report on media placements, ensuring campaigns align with objectives, budget, and brand messaging. Effectively manage all contracted promotional events and activities to benefit DKT Ghana.
• Plan and Oversee Promotional Events: Organize memorable brand activations and events that reinforce Lydia’s market presence and appeal to consumers’ social lifestyles.

Other Duties:

• Perform additional responsibilities as directed by the Senior Marketing Manager or Country Director, ensuring a high level of accountability and alignment with DKT’s strategic objectives.
• Uphold confidentiality and integrity in all brand-related communications and business processes.

Position Objectives:

• Drive Brand Leadership: Strengthen Lydia's position as a leading female contraceptive brand in Ghana, with a focus on making it the brand of choice for consumers seeking variety, quality, and fun.
• Enhance ROI on Marketing Investments: Manage Lydia marketing budgets efficiently, delivering maximum impact with cost-effective campaigns.
• Achieve Awareness and Sales Targets: Contribute to achieving overall sales goals by executing impactful ATL, BTL, sponsorship, and activation strategies.
• Cultivate Brand Loyalty: Foster consumer loyalty and preference for Lydia, leveraging brand’s diverse variants to meet different consumer needs.

Position Requirements

Education:

• Bachelor’s degree or HND in Marketing or a related field, with a strong understanding ofconsumer branding and behavior.

Work Experience:

• A Minimum of 1 year in marketing, brand management, or consumer engagement within fast- moving consumer goods (FMCG) or a related industry.

Statement of Skills, Knowledge & Abilities

• Cultural Insight: Strong understanding of Ghanaian culture and consumer behavior, particularly within sexual and reproductive health.
• Creativity and Strategy: Ability to think creatively and strategically, developing campaigns that speak directly to local tastes and consumer lifestyles.
• Strong Communication Skills: Excellent written and verbal communication skills to effectively represent the Fiesta brand across various platforms.
• Project Management: Proficient in managing multiple projects and timelines, from concept through execution.
• Stakeholder Management: Skilled in managing relationships with agencies, vendors, and internal teams to achieve cohesive brand objectives.
• Technical Proficiency: Proficiency in Microsoft Office (Word, Excel, PowerPoint), with solid presentation skills.

Female candidates are strongly encouraged to apply

Kindly Note: All interested persons should forward their CV and cover letter to hr@dktghana.org

NB: Kindly note that due to the anticipated volumes, only short-listed applicants will be

contacted.

Deadline: 15th December, 2024

Location: Accra

Employment Type: Full Time