Marketing Team Lead

Key Responsibilities:
Strategy Development:

• Develop and implement a multi-channel marketing strategy aligned with the company’s goals and objectives.
• Conduct market research and analyze industry trends to identify opportunities for growth and areas of improvement.
• Define target audience segments and tailor marketing messages to resonate with these groups.

Campaign Management:

• Lead the planning, execution, and optimization of marketing campaigns across digital channels, including social media, email, content marketing, and paid advertising.
  
• Collaborate with the creative team to develop compelling content and visuals that drive engagement and conversions.
• Monitor campaign performance and provide actionable insights to enhance effectiveness and ROI.

Team Leadership:

• Manage and mentor a team of marketing professionals, providing guidance and support to help them achieve their full potential.
• Foster a collaborative and innovative team environment that encourages creative thinking and problem-solving.
• Oversee the delegation of tasks and ensure timely completion of projects.

Brand Management:

• Maintain and enhance the company’s brand identity and ensure consistency across all marketing materials and channels.
• Develop and implement strategies to build brand awareness and establish a strong market presence.
• Engage with customers and industry influencers to promote positive brand perception and drive word-of-mouth referrals.

Analytics and Reporting:

• Utilize data analytics tools to track marketing performance, measure success against KPIs, and make data-driven decisions.
• Prepare regular reports and presentations for senior management, highlighting key metrics, insights, and recommendations.
• Continuously analyze competitive landscape and adjust strategies to stay ahead of industry trends.

Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources and cost-effective execution of marketing activities.
• Negotiate with vendors and agencies to secure favorable terms and maximize the impact of marketing investments.

Partnerships and Collaboration:

• Build and maintain relationships with strategic partners, influencers, and media outlets to expand reach and amplify marketing efforts.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to align marketing strategies with overall business objectives.

Qualification Required & Experience

• Bachelor’s degree in marketing, Business, or a related field;
• 5+ years of experience in marketing, with at least 2 years in a leadership role, preferably within the tech or mobile device industry.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong knowledge of digital marketing channels, tools, and best practices.
• Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team.
  
• Exceptional analytical and problem-solving abilities, with experience using data to drive decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• Familiarity with the secondary mobile device market and a passion for technology is a plus.

What We Offer:

• Competitive salary and performance-based bonuses.
• Flexible working hours and remote work options.
• Opportunities for professional growth and development.
• A dynamic and innovative work environment with a passionate team.

Location: Accra