Job Vacancy For Marketing Manager

A reputable company dealing in frozen food located in Tamale invites applications from suitable applicants to fill the following vacancy: Marketing Manager





Duties and Responsibilities





• Develop and implement comprehensive marketing strategies to drive brand awareness and customer acquisition


• Plan and oversee marketing campaigns across digital social media, print and other channels


• Conduct market research to identify trends, customer preferences, and competitor activities


• Manage and optimize digital marketing efforts, including email marketing and social media


• Collaborate with sales and product teams to align marketing efforts with business objectives


• Monitor and analyse marketing performance metrics to assess effectiveness


• Oversee the creation of compelling content, including blogs, ads, emails and promotional materials


• Organise and coordinate events, trade shows and product launches


• Oversee branding, advertising and promotional campaigns to enhance brand visibility


• Conduct market research to identify trends, customer insights and competitive analysis


• Manage marketing budgets and ensure cost-effective strategies


• Build and maintain strong relationships with external agencies, media and strategic partners


• Stay updated on industry trends, emerging marketing technologies and best practice





Qualification Required & Experience





• Minimum of Bachelor's Degree in Marketing Business Administration or a related field


• Minimum of 2 years of experience as a Marketing Manager or a similar role.


• Strong knowledge of digital marketing and content marketing


• Excellent communication, leadership and project management skills


• Proficiency in marketing analytics tools (Google Analytics, HubSpot, etc)


• Ability to think creatively and strategically to solve business challenges


• Experience in managing marketing budgets and campaigns effectively





Location: Accra