Job Vacancy For Commercial Marketing & Business Operations Lead

Job Summary





• The successful candidate will join our team as the Lead for Commercial Marketing and Business Operations in the AT Business Department.


• (S)He will report to the Director, Products and Commercial Marketing and will be responsible for developing and managing broad-based B2B marketing and communication programs. In addition, the role holder will implement sales operations support, drive business growth, and provide essential administrative and back-office support to ensure seamless business operations.





Key Responsibilities





Marketing:





• Develop and implement marketing strategies to achieve B2B market share and NPS growth.


• Manage marketing campaigns, lead generation, and sales collateral.


• Coordinate marketing communications and branding.


• Develop digital innovation programs for customers and products


• Manage AT Business website and digital channels.





Sales Operations:





• Develop and implement sales processes and procedures to enhance sales efficiency.


• Analyze sales data to inform sales strategies and optimize sales performance.


• Collaborate and offer administrative support to sales teams to manage sales forecasting, pipeline management, and sales reporting.


• Ensure accurate sales data management in CRM systems.


• Collaborate with sales teams to identify and address sales obstacles.





Back Office & Administrative Support:





• Manage and coordinate administrative tasks, including correspondence, documentation, and record-keeping.


• Provide secretarial support to AT Business


• Coordinate travel arrangements, meetings, and events.


• Manage and track departmental budgets, expenses, and invoices.


• Ensure compliance with company policies, procedures, and regulatory requirements.


• Maintain accurate and up-to-date records and databases.


• Develop and implement administrative processes and procedures to improve efficiency.





Shared Responsibilities:





• Collaborate with cross-functional teams (sales , products, commercial performance, customer service, marketing, legal, technology, IT) to align marketing and sales strategies.


• Provide operational performance data to support management decision-making.


• Ensure compliance with telecommunications license provisions, sector regulations, and competition laws.





Key KPIs:





• Net Promoter Score


• Top of mind awareness


• Brand Preference Scores


• Brand Awareness scores


• Sales revenue growth


• Sales pipeline conversion rates


• Sales forecasting accuracy


• CRM data accuracy and adoption


• Administrative efficiency and effectiveness


• Budget management accuracy





Qualification Required & Experience





• Marketing/Communication HND or degree (min. 3-5 years relevant experience)


• Proven experience in customer-facing environments, sales operations, marketing, and administration


• Excellent communication, organizational, and project management skills


• Proficient in Microsoft Applications, CRM systems, sales analytics tools, and administrative software





Core Competences





• Strategic thinking


• Communication skills


• Dynamic and entrepreneurial mindset


• Proactive mentality


• Organizational and project management skills


• Analytical and problem-solving skills


• Ability to work under pressure


• Team player


• Attention to detail


• Administrative expertise





Additional Skills:





• Sales operations experience


• CRM system management (e.g., Salesforce)


• Sales analytics and reporting


• Budget management


• Project management certifications (e.g., PMP, Agile)


• Administrative software expertise (e.g., MS Office, Google Workspace)


• Event planning and coordination





Location: Accra