Head of Growth, Crypto Casino & Sportsbook

Responsibilities:

• Strategic Growth Leadership: Develop and execute growth strategies that align with business objectives with a focus on customer acquisition and retention, affiliate and strategic partnerships, and SEO and paid marketing.
• Customer Acquisition and Conversion: Optimise the customer acquisition funnel to increase conversion rates at every stage, measuring success through improvements in growth, conversion rates, and customer retention.
• Multi-Channel Marketing: Create and manage marketing strategies across multiple channels, including paid, SEO, affiliate, and partnerships, ensuring a cohesive omni-channel customer experience.
• Market Dominance: Drive innovative marketing campaigns and strategies that outperform industry competitors to boost customer engagement and conversions.
• Team Management: Collaborate and inspire a high-performing marketing team encompassing CRM, Retention, Social Media, Community Management, Affiliate, and Influencer Partnerships.
• Industry Networking: Cultivate influential relationships within the betting, gaming, and crypto industries, advocating for our products and services to drive growth and market dominance

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Extensive experience in crafting brand strategies from inception to execution.
• Proficiency in planning and implementing effective marketing strategies, with a strong understanding of cryptocurrencies and online gaming.
• Familiarity with PR and global media strategies, especially in the tech and gaming sectors.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas and concepts.
• Strong attention to detail and the ability to multitask in a fast-paced environment.