Head of Channels at Donewell Insurance Limited

Donewell Insurance Limited is seeking to recruit Head of Channels.



In this role, you will:



• Develop, implement and monitor multi-channel marketing activities aligned with company objectives

• Track key performance indicators (KPIs) and analyse results to measure performance and optimise strategies

• Identify customer needs, market trends, and insight to innovate and identify effective marketing channels

• Manage relationships with vendors, external teams and stakeholders to ensure success

• Create and manage budgets, ensuring efficient allocation of resources and cost effectiveness

• Assist in developing marketing content, including design, copy and visuals

• Streamline processes, enhance communication channels and leverage technology to optimise channel operations



Your Impact



• Develop and implement effective strategies to efficiently reach target customers

• Utilise data and analytics to identify opportunities for optimisation and maximise marketing efficiency

• Increase customer retention rates through targeted marketing efforts

• Drive brand awareness and recognition across multiple channels

• Meet and exceed performance goals set for marketing campaigns

• Reduce the cost of customer acquisition through effective channel management



Qualification Required & Experience



• Strong leadership, problem solving and time management capabilities

• Strong understanding of current industry trends and changes

• Excellent written and verbal communication skills in English

• Technical knowledge and proficiency in marketing automation and analytics tools

• Minimum of 15 years of working experience in related fields

• A Bachelor's Degree in the social sciences or a related field

• Postgraduate degree in Marketing, Communications, a related field

• A professional qualification in marketing will be an advantage

• Knowledge in insurance is an advantage



Location: Accra