Growth Marketing Specialist

Responsibilities:

• We’re trusting you with:
• Marketing Strategy: Plan and experiment with marketing campaigns to highlight the unique value proposition of Mentra to acquire users (job seekers and employers)
• Marketing Analytics: Analyze web traffic and user engagement data (leveraging tools like Google Analytics, HubSpot, and FullStory) to tailor marketing strategies for the neurodivergent community.
• SEM: Develop, manage, and optimize ad campaigns for conversion, targeting employers and neurodivergent talent in the tech sector.
• SEO Strategy: Implement SEO tactics focused on topics relevant to neurodiversity in the tech industry to improve organic search visibility and optimize for conversion.
• Content Optimization: Optimize and A/B test design and copy for both marketing and transactional user content. 
• Social Media: Oversee Mentra’s presence on social media platforms like TikTok, LinkedIn, Instagram, and Facebook. Explore creative channels like Reddit and Discord to engage with key demographics within the neurodivergent population.
• Content Creation: Produce content on neurodiversity in the tech workplace for job seekers and employers, utilizing insights from internal teams, client testimonials, and market research, leveraging AI / automation tools (e.g., Jasper) where possible to improve output. 
• Content and Design Coordination: Work with the design team to create compelling graphic and motion content that resonates with our target audience, ensuring consistent brand messaging.
• What else you’ll handle: 
• Brand Development:  Guide the early-stage brand development process, shaping our startup's image and messaging to stand out in a competitive landscape.
• PR Management Strategy: Leverage media opportunities like podcasts and news outlets to raise awareness about Mentra's mission.
• Partnerships and Events Management: Establish relationships and collaborate on events with organizations that align with Mentra's goal of supporting neurodivergent talent in tech.

Qualifications:

• What you bring to the table:
• Ability to plan and to execute marketing strategies independently to attract enterprise companies and tech talent in target cities.
• Creativity in developing marketing strategies that uniquely position Mentra in the tech industry.
• Proficiency in utilizing data analysis tools (e.g., Google Analytics, Google Tag Manager) to refine marketing approaches specific to our audience.
• You’ll stand out if you have:
• Experience in marketing within the tech sector, particularly in areas related to neurodiversity.
• Familiarity with website optimization for accessibility and user engagement.
• Background in PR management and partnership development within the tech and neurodiversity spaces