Growth Manager at Wakanow

The Growth Manager will be responsible for developing and executing



growth strategies that drive user acquisition, engagement, and retention.



The ideal candidate has a strong understanding of the fintech landscape,



is data-driven, and possesses a creative mindset to implement innovative



growth tactics.



You will work closely with cross-functional teams, including Marketing,



Product, and Data Analytics, to identify growth opportunities and execute



campaigns that drive results.



Develop and implement comprehensive growth strategies to drive user acquisition, activation, retention, and monetization.

Analyze data to identify growth opportunities, monitor performance metrics, and optimize campaigns to achieve targets.

Collaborate with Product, Marketing, and Data teams to design and execute growth experiments.

Conduct market research and competitor analysis to inform growth strategies and identify new market opportunities.

Develop and optimize user onboarding processes to increase activation rates and reduce churn.

Work closely with the Sales and Customer Success teams to create and implement strategies for upselling and cross-selling.

Use data-driven insights to create compelling content and messaging that resonates with target audiences.

Build and maintain relationships with external partners to explore co-marketing opportunities and partnerships.

Stay up-to-date with industry trends, tools, and best practices to continuously improve growth strategies.



Requirements







Bachelor’s degree in Marketing, Business, Economics, or a related field. MBA or equivalent is a plus.

3-5 years of experience in growth , or a similar role, preferably within the fintech, startup, or tech industry.

Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

Excellent project management skills with the ability to manage multiple initiatives and prioritize tasks effectively.

Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

A self-starter with a growth mindset and a passion for innovation and problem-solving.