General Manager

Responsibilities:

Strategic Leadership

• Develop and execute business strategies aligned with organizational goals.
• Monitor market trends and identify opportunities for growth and innovation.
• Lead long-term planning and budgeting processes.

Operational Oversight

• Oversee day-to-day operations to ensure efficiency and productivity.
• Establish and enforce policies, procedures, and standards across departments.
• Monitor key performance indicators (KPIs) and implement corrective actions when necessary.

Marketing Strategy Development

• Develop and implement comprehensive marketing strategies to achieve business objectives.
• Conduct market research to identify trends, customer preferences, and competitive positioning.
• Align marketing plans with the organization's overall strategic goals.

Brand Management

• Oversee the development and execution of brand guidelines to ensure consistency across all platforms.
• Manage brand perception and strengthen the organization's market position.
• Lead rebranding initiatives when necessary to adapt to market changes.

Digital Marketing and Analytics

• Leverage digital platforms to increase online presence and engagement.
• Oversee SEO, SEM, email marketing, and content marketing efforts.
• Analyze data and marketing metrics to measure effectiveness and ROI.

Financial Management

• Manage financial planning, budgeting, and forecasting activities.
• Monitor revenue and expenses to ensure financial health and sustainability.
• Provide regular financial reports to stakeholders.

Team Leadership

• Recruit, train, and mentor staff to build a strong and cohesive team.
• Set performance goals and conduct regular evaluations for team members.
• Foster a culture of accountability, collaboration, and innovation.

Stakeholder Engagement

• Build and maintain relationships with key partners, clients, and stakeholders.
• Represent the organization in public forums, industry events, and negotiations.
• Act as a liaison between the organization and regulatory bodies.

Risk and Compliance Management

• Identify and mitigate operational, financial, and reputational risks.
• Ensure compliance with relevant laws, regulations, and standards.
• Maintain and promote a safe and ethical working environment.

Performance Metrics

• Establish and monitor key performance indicators (KPIs) to assess the success and areas for improvement

Qualifications and Experience

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree (e.g., MBA) is preferred.
• At least 5years of experience in a senior management role.
• Proven track record of developing and executing successful marketing strategies

Skills:

• Strong leadership, decision-making, and problem-solving abilities.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
• Analytical mindset with the ability to interpret complex data.
• Financial acumen and proficiency in managing budgets and forecasts.
• Ability to manage multiple priorities in a fast-paced environment.

Key Attributes

• Strategic thinker with a vision for growth.
• Results-driven and adaptable to market changes.
• High level of integrity and professionalism.
• Strong organizational and time management skills.