P
3 weeks ago
Job Summary
Planview is looking for a performance-oriented and self-driven Field Marketing Manager to drive regional awareness and build pipeline in this exciting market. The ideal candidate will increase volume and conversion at all stages of the funnel, particularly on Target Accounts, by working closely with the sales team to build and accelerate pipeline, ultimately driving new bookings and revenue. This role will also support event and digital marketing for the APAC region.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements
Tasks:
- Complete end-to-end coordination and management of regional marketing programs, working closely with corporate marketing
- Collaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in campaigns, programs, and other initiatives
- Track Target Account engagements, MQL activity, SQLs and opportunity creation, analysing for optimization and rolling up reporting to management
- Creation of digital assets and content for campaigns to optimise owned and paid touchpoints for impact across various digital platforms (awareness or conversions)
- Support APAC Field Marketing team with event operations and reporting
- Cultivate an environment of teamwork, openness, creativity, and continuous improvement Qualifications
What You'll Bring:
- Familiarity with enterprise SaaS software marketing, and sales processes with 2-4 years of demand generation experience
- Bachelor’s degree in marketing or related field
- Advanced knowledge of best practices in B2B marketing automation, email marketing. Marketo experience a plus
- Familiarity with ABM/Target account tools, such as Demandbase, LinkedIn, LeadIQ
- Strong understanding of social media platforms is a plus
- Experience and passion for performance optimization paired with strong analytical skills and
- Exceptional written and oral communications skills in English, effective in both formal and informal settings
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