Export Manager

Responsibilities:

Sales Strategy & Market Expansion:

• Develop and implement a comprehensive sales strategy to achieve revenue targets in the West African region.
• Identify new business opportunities, markets, and potential clients to expand the company’s footprint.
• Conduct market research to understand regional trends, customer needs, and competitor activities.

Client Relationship Management:

• Build and maintain strong relationships with existing and potential clients, distributors, and partners.
• Act as the primary point of contact for clients in the region, ensuring high levels of customer satisfaction.
• Negotiate contracts, pricing, and terms of sale to maximize profitability while maintaining customer loyalty.

Export Operations & Compliance:

• Oversee the end-to-end export process, including order processing, documentation, and logistics coordination.
• Ensure compliance with international trade regulations, customs requirements, and export/import laws in both the home country and West African markets.
• Collaborate with internal teams (logistics, finance, and legal) to ensure smooth execution of export operations.

Team Leadership & Collaboration:

• Lead and mentor a team of sales representatives and support staff to achieve regional sales targets.
• Collaborate with cross-functional teams (marketing, product development, and supply chain) to align sales strategies with company objectives.

Reporting & Analysis:

• Prepare regular sales reports, forecasts, and performance analyses for senior management.
• Monitor sales metrics, market trends, and customer feedback to adjust strategies as needed.

Cultural & Language Expertise:

• Leverage fluency in English and French to communicate effectively with clients and stakeholders across the region.
• Demonstrate cultural awareness and adaptability to navigate diverse business environments in West Africa.

Qualifications & Requirements:

• Bachelor’s degree in Business Administration, International Trade, Marketing, or a related field. A Master’s degree is a plus.
• Minimum of 5-7 years of experience in export sales, international business development, or a similar role.
• Proven experience working in or with the West African market, with a strong understanding of regional dynamics.
• Experience in managing distributors, agents, and direct sales channels.
• Fluency in English and French (both written and spoken) is mandatory.
• Strong negotiation, communication, and interpersonal skills.
• In-depth knowledge of export documentation, Incoterms, and international trade regulations.
• Proficiency in CRM software, Microsoft Office Suite, and sales analytics tools.
• Ability to travel frequently within the West African region (up to 50% travel).
• Results-driven with a strong focus on achieving sales targets.
• Cultural sensitivity and adaptability to work in diverse environments.
• Strong problem-solving skills and the ability to work under pressure.
• Self-motivated, proactive, and able to work independently.
• Experience in FMCG, manufacturing etc.
• Existing network of contacts and relationships in the West African market.