Director of Digital Marketing

What you’ll do:

• Build, plan, and implement the overall digital marketing strategy across paid search, paid shopping, and other digital channels
• Evaluate existing paid search and shopping channels, developing and testing new approaches and optimization to determine investment depth / channel mix to drive customer acquisition
• Develop and execute testing and optimization plans aimed at improving key inputs to new customer acquisition, including CTR, CVR, and CPA
• Launch and optimize new campaigns necessary to scale alongside product offerings, driving increases required to achieve customer growth targets
• Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition for owned portfolio
• Closely collaborate with the marketing team including the Senior Director of Paid Search, Senior Director of Paid Social, Analytics and Merchandising teams, and other team members on key initiatives 
• Work closely with the creative team to develop and optimize creative assets
• Contribute to the holistic development of the marketing technology roadmap and set the direction for which tools to adopt
• Collaborate with product and merchandising teams to optimize onsite conversion and serve as the voice of digital on other projects where marketing is a key stakeholder

KPIs: 

• CAC
• New Customers

What you’ll need:

• 8+ years experience in direct and digital marketing experience with in-platform execution through Google, Microsoft Ads and other digital channels
• Strong analytical foundation and data-driven approach to understanding a business
• Significant experience building and executing reporting systems, conducting in-depth analysis and delivering measurable results
• Proven track record in marketing across multiple channels to drive brand awareness and acquire customers at an efficient cost per acquisition
• Exceptional understanding of the technologies used to run, track and optimize campaigns
• Curious, critical thinking with an ability to interpret data
• Team player attitude; natural self-starter with a strong sense of urgency
• Proactive communicator that defaults to transparency
• Execution-focused operator who can moonlight as the visionary strategist
• Passionate about growing the brand through marketing channels, raising the bar and striving for impact
• Action-oriented self-starter who can set strategy and drive execution with a “roll up the sleeves” approach. 
• Entrepreneurial and ambitious with a “can-do” mentality