S
1 month ago
Job Summary
Sure is hiring its first-ever Director of Growth Marketing, responsible for all facets of Sure’s growth marketing and demand generation program to create qualified top of funnel leads for the sales team and drive greater awareness of Sure among our target audiences. We are looking for an experienced demand generation professional to drive the lead generation funnel and develop a strategic approach to paid marketing across a variety of channels. The primary goal is to generate qualified leads and drive new partner growth through data-driven marketing strategies and tactics.
- Minimum Qualification : Degree
- Experience Level : Senior level
- Experience Length : 8 years
Job Description/Requirements
What You’ll Do:
- Own the end-to-end demand generations strategy, channel execution, technology stack, and performance reporting
- Develop compelling copy for paid demand generation campaigns and partner with design on eye-popping creative to support them.
- Partner closely with the content team to execute targeted content campaigns towards desired audiences.
- Run demand generation campaigns across paid search, display, paid social, and email to increase lead generation and build brand awareness.
- Optimize campaign performance by performing tests, analyzing data, and resolving inefficiencies in order to increase ROI.
- Oversee website analytics to determine if campaigns are meeting their marks and manage SEO in partnership with content.
- Oversee website analytics to determine if campaigns are meeting their marks.
- Develop and own the demand generation budget.
- Responsible for day-to-day vendor partnerships, relationships, and contract management.
- Build and maintain performance and pipeline reports for all channels.
- Develop benchmarks that measure channel and campaign performance.
What You Need:
- Bachelor’s degree and a minimum of 8 years of experience managing all facets of a top-flight demand generation program and executing demand generation campaigns across a myriad of channels.
- Prior experience building and managing growth marketing budgets is a must.
- Thorough technical knowledge of marketing operation systems, digital ad platforms, website analytics, email marketing platforms, etc.
- Expert in SEO with demonstrated experience managing SEO for a corporate website.
- Someone who has a big picture mentality and understands how digital marketing fits into the broader communications and marketing vision and functions of the company.
- A great collaborator who can work cross-functionally with other functions both within the communications and marketing org as well with other orgs within the company.
- Past experience working at a technology startup a must.
- Scrappy, build something from nothing mentality.
- Team player who is ready to chip in and collaborate with all groups within the communications and marketing org at Sure.
- Experience in the insurtech and/or fintech space is nice to have, but not required.
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