Digital Marketing Specialist

Below are some of the major requirements and eligibility criteria for this role:

• Experience in digital marketing or related field for mid-level to senior-level digital marketing positions.
• Bachelor’s or master’s degree in marketing, communication, journalism, PR, or related field.
• Fair understanding of digital marketing platforms and channels, including SEO, PPC, analytics, etc.
• Expertise in using digital marketing tools and technologies.
• Attention to detail, multitasking, and ability to handle multiple projects.
• Excellent communication skills- verbal and written.
• Experience with web analytics tools and marketing automation tools.
• Capability to attract, engage, and retain the target audience.
• Project management and content management skills.
• Basic programming experience will be beneficial.
• Proficiency in SEO, SEM, and marketing databases.
• Problem-solving skills.
• Knowledge of digital marketing trends, search engine algorithms, and consumer behavior.
• Ability to design and implement informative and motivational digital marketing campaigns.
• Proven track record and experience.
• Strong leadership skills in a senior-level digital marketing job title. 
• Well-versed in landing page optimization, A/B testing, and user funnels.
• Understanding of web analytics tools, marketing software, and serving tools.

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders

Qualifications

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills

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