Digital Marketing Specialist

Responsibilities:

Content Creation & Strategy:

• Develop engaging, high-quality content for social media platforms, blogs, websites, and email campaigns.
• Plan and execute content calendars to align with marketing goals and brand messaging.
• Write compelling copy that resonates with target audiences.

Graphic Design:

• Design visually appealing graphics for marketing materials, social media posts, and website banners.
• Ensure brand consistency across all visual content.
• Use tools like Adobe Creative Suite, Canva, or similar software to create professional designs.

Video Content Design & Creation:

• Plan, shoot, and edit videos for promotional campaigns, social media, and website use.
• Create animations and motion graphics to enhance video content.
• Optimize video content for different platforms (YouTube, Instagram, TikTok, etc.).

Social Media Management:

• Manage and grow the company’s social media presence across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Engage with the audience, respond to comments, and monitor performance metrics.
• Run paid social media ad campaigns to increase reach and engagement.

SEO & Digital Advertising:

• Optimize website and content for search engines (SEO).
• Manage Google Ads campaigns and analyze performance.
• Use analytics tools to track and report on campaign success.

Collaboration & Innovation:

• Work with cross-functional teams to align digital marketing efforts with overall business objectives.
• Stay updated on industry trends, tools, and techniques to implement fresh ideas.

Qualifications:

• A Bachelor’s Degree in Marketing, Communications, Graphic Design, or a related field.
• 3+ years of experience in digital marketing, content creation, and graphic design.
• Proficiency in digital marketing tools and software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, and video editing tools.
• Strong understanding of social media platforms, trends, and best practices.
• Experience with SEO, Google Ads, and social media advertising.
• Excellent verbal and written communication skills.

Preferred Attributes:

• Creative thinker with a passion for storytelling through visuals and videos.
• Highly organized with the ability to manage multiple projects and meet deadlines.
• Strong analytical skills and attention to detail.
• Knowledge of analytics platforms like Google Analytics and social media insights.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and collaborative environment.
• Access to resources for personal and professional development.

Location: Accra East Legon

Employment Type: Full Time

Salary Range: Attractive