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Job Description/Requirements
Company Description
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Role Description
This is a full-time on-site role for a Digital Marketing Specialist located in Accra. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services. Day-to-day tasks will include creating social media content, analyzing web traffic, running email marketing campaigns, and optimizing online marketing strategies to increase brand awareness and drive traffic to the company’s website. The role involves close collaboration with the marketing and content teams to align marketing strategies with business goals.
Qualifications
- Skills in Social Media Marketing and Online Marketing
- Experience in Digital Marketing and Web Analytics
- Excellent Communication skills
- Strong analytical and critical thinking abilities
- Knowledge of SEO and SEM best practices is a plus
- Bachelor's degree in Marketing, Business, or a related field
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