Digital Marketing Officer
Jobberman Third Party
Marketing & Communications
Job Summary
A Digital Marketing Officer is responsible for planning, implementing, and managing digital marketing strategies to drive brand awareness, lead generation, and sales through online channels. This role requires expertise in digital tools, platforms, and trends to enhance the organization’s online presence and achieve measurable business objectives.
- Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 2 years
- Working Hours : Full Time
Job Description/Requirements
Key Responsibilities
Digital Marketing Strategy
- Develop and execute comprehensive digital marketing strategies.
- Identify target audiences and tailor online campaigns to meet their needs.
Content Creation and Management
- Create, edit, and publish engaging digital content for websites, blogs, social media, and email campaigns.
- Collaborate with designers and content creators to develop multimedia assets.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Optimize website content for search engines to improve rankings.
- Manage PPC campaigns, including Google Ads and Bing Ads.
Social Media Management
- Oversee and maintain social media accounts (e.g., Facebook, Twitter, Instagram, LinkedIn).
- Design and implement social media campaigns to boost engagement and reach.
Email Marketing
- Design and send targeted email campaigns to nurture leads and maintain customer relationships.
- Track and optimize email open rates, click-through rates, and conversions.
Analytics and Reporting
- Monitor and analyze performance metrics across all digital channels (Google Analytics, social media insights, etc.).
- Prepare regular reports and provide actionable insights to optimize campaigns.
Customer Engagement and Lead Generation
- Develop strategies to engage with online audiences and generate leads.
- Use CRM tools to track and manage customer data.
Marketing Automation
- Utilize marketing automation platforms to streamline campaigns.
- Segment audiences and personalize messaging for better results.
Staying Updated
- Keep up-to-date with the latest digital marketing trends, tools, and best practices.
- Evaluate and implement new tools and platforms to improve digital marketing efforts.
Key Qualifications
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Proven experience in digital marketing or a similar role (e.g., 2+ years).
- Strong knowledge of SEO, SEM, social media marketing, and email marketing.
- Proficiency in digital tools like Google Ads, Google Analytics, HubSpot, and social media platforms.
- Familiarity with content management systems (e.g., WordPress, Drupal).
- Excellent written and verbal communication skills.
- Analytical mindset with strong problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.
Location: Osu
Salary Range: Attrctive
Employment Type: Full Time
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