Digital Marketing Manager

We are seeking a results-driven & digital-first integrated marketing manager with on ground experience & knowledge of the Ghana market. The ideal candidate should also possess experience in driving demand generation through both online and offline channels.

About the Role:

As the Marketing Manager, you will play a pivotal role in launching and establishing our brand in the country. The ideal candidate will have a track record of successfully launching digitally driven integrated marketing campaigns tailored towards engaging and converting local Gen Z audiences.

A critical aspect of this role is a willingness to work with a hands-on approach, ensuring a proactive stance towards maximizing ROI from marketing investments.

Key Responsibilities:

1. Strategy Development and Execution:

· Develop and execute comprehensive marketing strategies for Ghana, aligning with the brand’s overall vision and goals.

· Identify market opportunities and consumer insights to drive brand awareness, engagement, and conversion.

2. Integrated Marketing Campaigns:

· Design and implement integrated marketing campaigns that combine digital, traditional, and experiential marketing tactics.

· Coordinate with global and local teams to ensure brand consistency and message alignment across all channels.

3. Digital & Performance Marketing:

· Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.

· Manage online advertising campaigns on platforms such as Google, Meta, and TikTok to reach and engage Gen Z audiences.

· Oversee the creation of digital marketing campaigns, ensuring alignment with brand strategy and Gen Z preferences.

· Utilize analytics to measure campaign effectiveness, making data-driven decisions to optimize performance.

4. Social Media, Content & Influencer Marketing:

· Oversee the brand’s social media presence, creating and curating engaging content.

· Monitor social media trends, audience preferences, and competitor activities to inform strategy.

· Collaborate with creative teams to produce high-quality visuals, videos, and other multimedia assets.

· Drive ROI centric influencer marketing campaigns for brand engagement and conversion.

5. Consumer Insights and Analysis:

· Conduct market research to understand consumer behaviour, preferences, and trends.

· Analyze campaign performance and market data to provide actionable insights and recommendations.

6. Partnership Marketing & Brand Collaborations:

· Identify potential partners and brands to create mutually beneficial marketing collaborations.

· Work closely with partners in Ghana to drive sellout and maximize consumer conversion.

· Develop and maintain strong relationships with key partners, ensuring effective collaboration in marketing initiatives.

7. Experiential Marketing and Events:

· Plan and execute brand events, product launches, and activations that resonate with Gen Z consumers.

· Ensure seamless execution and impactful brand experiences.

Qualifications:

• 7+ years of experience in integrated marketing roles, with a strong emphasis on digital marketing with consumer goods, telco or lifestyle brands.
• Minimum Bachelor’s degree in marketing, Business Administration, or a related field.
• Proven track record of developing and executing successful marketing strategies and campaigns in Ghana
• Deep understanding of Gen Z consumer behavior and preferences.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, and social media management tools.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker with the ability to develop innovative marketing solutions.
• Ability to work in a fast-paced, entrepreneurial environment with limited resources.

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