Digital Marketing Manager

The ideal candidate will possess strong problem-solving skills, exceptional creativity, and a proven track record in digital marketing.

Key Responsibilities:

• Digital Advertising: Plan, execute, and manage digital ad campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels. Optimize campaigns for maximum ROI.
• Copywriting: Craft compelling and engaging copy for websites, advertisements, email campaigns, and social media posts.
• Content Creation: Develop and curate high-quality content tailored for various platforms, ensuring alignment with brand messaging and target audience interests.
• Social Media Management: Strategize, create, and manage posts on social media platforms, driving engagement and follower growth.
• Website Management: Maintain and update the company website using WordPress, ensuring optimal performance, SEO, and user experience
• Graphic Design: Create visually appealing graphics for social media, marketing materials, and advertisements using Canvas or similar tools.
• Email Marketing: Design and execute email marketing campaigns to nurture leads and build customer loyalty.
• Analytics and Reporting: Track, analyze, and report on the performance of marketing campaigns. Use insights to inform future strategies.
• Brand Strategy: Work collaboratively with the team to develop and enhance the overall brand strategy and marketing initiatives.
• Trend Analysis: Stay updated with industry trends, emerging tools, and best practices to keep the company’s marketing efforts innovative and competitive.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field. Advanced certifications in digital marketing are a plus.
• At least 5 years of proven experience in digital marketing or a similar role.
• Proficiency in using digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and social media scheduling tools.
• Strong knowledge of WordPress website management.
• Expertise in Canvas or similar graphic design tools.
• Exceptional copywriting and storytelling skills.
• Ability to analyze data and derive actionable insights.
• Creative thinker with excellent problem-solving skills.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent verbal and written communication skills.

What We Offer:

• Competitive salary within the range of GHC6,000 – GHC10,000 per month.
• A collaborative and supportive work environment.
• Opportunities for professional growth and development.
• Flexible working arrangements when necessary.

Application Process:

• Interested candidates should submit the following by 15th January 2025:
• A detailed CV.
• A portfolio showcasing relevant past work (e.g., content pieces, ad campaigns, graphics, or websites).
• A cover letter explaining why you’re the ideal candidate for this role.

Send your application via email to blakrise.marketing@gmail.com with the subject line: Application for Digital Marketing Manager.