Digital Marketing & Content Creator (associate Level)

Summary

InfoView is looking to fill a role in our Customer Acquisition Team (CAT), specifically the marketing and branding team. The hired candidate will fill the role of Digital Content Creator. You will be responsible for developing, creating, and managing engaging digital content across various platforms (Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Threads, WhatsApp & TikTok). You will work closely with the customer acquisition manager to develop "Pan-African" content across multiple African countries and in multiple languages.

Apply here: https://forms.gle/ofSL5pJRy8om39HQ6

Responsibilities:

• Must be self-disciplined, self-motivated and a good team player 
• Must have excellent presentation and communication skills (verbal & written)
• Must have the "can do" attitude and willingness to learn new skills to improve performance 
• Must have active listening skills and communicate effectively with customers 
• Must have a "customer first" attitude where customer needs ALWAYS come first 
• Work and perform your responsibilities following the InfoView Way Principles, InfoView Core Values, CST Policies, Processes, and Procedures.
• Develop creative and engaging social media strategies on a monthly/quarterly/annual basis.
• Manage the day-to-day handling of all social media channels such as Bitrix, WhatsApp Business, LinkedIn, Facebook, TikTok, Threads, and Twitter; adapting content to suit different channels and ensuring brand consistency.
• Oversee, plan and deliver content across different platforms
• Set targets and recommend improvements to increase brand awareness and increase customer engagement.
• Create engaging multimedia content across multiple platforms for internal and external communications (this includes newsletters, general information for internal staff, posters and captions for marketing campaigns, etc.); for projects, events and general campaigns.
• Monitor SEO, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights; submit monthly social media analytics to the Leadership team and create avenues for presentation to all staff.
• Visit InfoView training sessions, programs, and customer events to record videos and take pictures of the event to produce new, engaging content for branding & advertisement.
• Create weekly engaging, informative, and creative 30-second video content for various digital platforms for branding & advertisement.
• Create graphic designs, flyers, brochures, and marketing content.
• Develop content ideas, present the ideas for team review and input, and execute video and digital content strategies that align with InfoView's goals and objectives.
• Must learn graphic design software, video editing software, Vimeo app, Boost app, and Canva, and use these technologies to create content.
• Responsible for creating still-content like flyers, brochures, newsletters, direct marketing, etc
• Must create two monthly 3-minute video content engaging content for branding & advertisement.
• Traveling to customer sites, InfoView events, programs, meetings or any other location required for content capture is required.
• Manage and facilitate social media communities by responding to social media posts and developing discussions within the sector.
• Define the most important social media KPI and measure the success of every social media campaign.
• This role is evolving, and any additional tasks or responsibilities will be included in the future.
• Manage the personal social media channels of the founder on a regular basis.

Required Skills:

• Canva, Adobe Suite
• Boosted, Capcut, Vimeo
• Meta Business, Google Ad, WhatsApp Business, Facebook Insight 
• Fantastic written communication skills
• Familiarity with Bitrix, photography and video production
• Strong attention to detail and ability to multitask on multiple projects
• Creativity and a passion for digital content creation and marketing is required