Digital Marketing

Responsibilities:

• Develop and Execute Digital Marketing Strategies: Plan implement and manage comprehensive digital marketing strategies to increase brand awareness, drive traffic and generate leads on our digital platforms.
• Campaign Management: Create, manage and optimize campaigns across multiple digital channels including search engines, social media, email marketing display advertising and affiliate marketing.
• Content Creation: Collaborate with the content team to develop engaging and relevant content for our digital platforms, including website, social media, email newsletters and blogs.
• SEO and SEM: Implement and manage SEO and SEM strategies improve organic search rankings and drive search traffic.
• Analytics and Reporting: Monitor, analyze and report on campaign performance using tools like google analytics, providing actionable insights to improve ROI and achieve KPIs.
• Social Media Management: Oversee and manage the company’s social media profiles and presence, including Facebook, X, Instagram, LinkedIn, YouTube and other relevant platforms.
• Email Marketing: Design and execute email marketing campaigns to engage with our customer base, remote offers and increase customer retention.
• Affiliate Marketing: Develop and manage affiliate marketing programs to expand our reach and drive sales through partner websites.
• Budget Management: Monitor and manage the digital marketing budget, ensuring efficient allocation of resources and maximizing the return on investment.
• Compliance and Ethical Standards: Ensure all digital marketing activities comply with industry regulation and company policies responsible gaming practices.

Requirements:

• Bachelor’s degree in Marketing, communications, or related field.
• A minimum of 2-3 years of experience in digital marketing, preferably within the betting or gaming industry.
• Strong understanding of digital marketing channels and best practices.
• Proficiency in marketing tools and platforms, such as Google Analytics, Google Ads, Facebook etc.
• Ability to work independently.
• Strong communication and interpersonal skills.
• Knowledge within Microsoft communication and interpersonal skills, including the ability to speak with team members.
• Great time management, organization and prioritization abilities.
• Keen attention to detail and efficient problem-solving skills.
• Creative thinking and ability to develop innovative marketing strategies.

Kindly Note: CV’s should be sent to: jampiaw@kmkentertainment.com)

Salary Range: (GH 2000-2,500)

Location: (Accra)

Employment Type: (Full Time)