Digital Marketer / Social Media Officer

Responsibilities: 

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Applicant must have experience in content and social media writing.
• Must be good at both speaking and writing of the English language and literature
• Must be able to develop and execute strategic social media and digital marketing plans to increase sales growth.
• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

Qualifications & Requirements:

• Bachelor’s or master’s degree in marketing or a related field.
• Proven working experience in digital marketing, particularly within the industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Must be proficient in tools like Microsoft Excel, Google sheets and data management systems
• Applicant must have experience in accounting software like Tally,Quick books or Myob.

How to apply:

• Interested candidates should email their CVs and Cover Letter to jobgraduate415@gmail.com

Location: North-Kaneshie
Salary Range: Attractive
Employment Type: Full time